What is an advertising banner and what is it used for?
Advertising banners are a universal marketing tool used to promote brands, products and events. At Nova Signs, we make them from durable materials with high-quality printing, guaranteeing effectiveness in attracting customers' attention both in urban spaces and inside buildings.
The use of banners in outdoor and indoor advertising
✔ Outdoor advertising – billboards, shop windows, construction site fences
✔ Internal advertising – exhibition stands, shop decorations, shopping malls
✔ Events – concerts, festivals, seasonal promotions
The role of banners in marketing campaigns
- They increase brand recognition
- Cost-effective in terms of reach
- Quick implementation and assembly
Types of advertising banners
- Single sided banner – The most popular version with printing on one side, ideal for quick campaigns.
- Double sided banner – Visible from both sides, perfect for high-traffic areas.
- Illuminated banners – With built-in LED lighting for increased visibility after dark.
- Mesh Banners – Light and breathable, ideal for large surfaces.
Materials and technologies at Nova Signs
- PVC Banner - Waterproof and Durable
- Mesh foil - wind resistant
- Solvent and latex printing – durable colors
Professional assembly
IN Nova Signs we provide:
- Mounting on frames and stands
- Installation on facades and fences
- Full technical support
Alternative solutions
While a banner ad is a very cheap option, the main disadvantage of this solution is that changing the content requires producing a new banner. There are alternative advertising media on the market that allow for dynamic content changes, such as:
- LED screens – dynamic content and high visibility (✅), but more expensive to invest and require power (❌)
- E-INK displays – low energy consumption and good readability (✅), but in the case of a color display, higher price (❌)
- Holographic displays – effective 3D attracts attention (✅), but very expensive and requires special handling (❌)
- Transparent displays – modern design with clarity (✅), but limited readability and high cost (❌)
All mentioned solutions are available on our website novasigns.pl
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Nova Signs – Your partner in effective visual advertising!
More at: novasigns.pl